Although Kevin Gleaton’s skill set spans the gamut of communications strategies and tactics, his primary focus is on digital marketing. Gleaton has worked in marketing automation and digital marketing for more than 18 years, becoming increasingly passionate about small business owners and entrepreneurs who want to tackle new media projects.
Kevin Gleaton often finds himself on the front lines of digital marketing, refining his skills in order to translate complex, digital concepts into conversational language. He then strives to turn that language into measurable results for clients. He’s an early adopter of digital technologies and using the digital landscape to market businesses.
For those who do not know, digital marketing includes social media, landing pages, websites, search engine optimization (SEO), email marketing, search engine marketing (SEM), lead scoring and much more. It’s the online footprint of marketing and communications. It’s also critical to a business’ success in this internet-heavy society. Marketing automation, in contrast, is the technology that allows companies to streamline or automate its marketing tasks and workflows, thereby simplifying the process and making it more effective. Gleaton’s expertise focuses strongly on these areas and he often couples them with other communications endeavors such as brand marketing, public relations and coaching.